Bus Ad copy blunder

Warner Brothers Bus Ad

“2 Great Movies 1 Low Prices”

Fantastic deal! Really? Look again.

Hmmmm… looks like someone forgot to copy edit the bus ad before it goes into production.

The copywriter from the ad agency is going to get fired for writing bad copy.

The suit from the ad agency is going to get slapped for not copy checking.

The client who signed off the FA is also going to get slapped for signing off the FA with bad copy.

The bus ad media sales rep probably won’t be affected, but it definitely shows that he/she didn’t bother to check.

You have the bus trooping around prime bus route (the Orchard Road route) with the copy blunder. It doesn’t matter how good the DVD deal is, I ain’t buying. I’m too busy laughing.

Walk in Fridge, the Heineken way

This is my current favourite advertisement. I laughed out loud the first time I caught it. And I still chuckle every time I see it. Here in Singapore, it gets a lot of air time. I can catch it twice in a row while switching channels on cable! Yet, I’m not turned off by it.

It’s a really good ad. One of the rare times I approve of the use of gender stereotype. Well, in this case it was tastefully done.

I am also a huge Sex and The City fan. So if this ad had in any way belittled the original SATC spirit, I’d have been cheesed out. But it truly is a good piece of work.

Did you catch the moment where the boys were in tears, overwhelmed by the sight of the Heineken walk in fridge? Particularly 24th second into the ad, where one of the boys broke into tears.

Absolutely Heineken-ing hilarious.